{"id":5711,"date":"2009-07-30T08:00:13","date_gmt":"2009-07-30T06:00:13","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=5711"},"modified":"2023-02-21T13:03:58","modified_gmt":"2023-02-21T12:03:58","slug":"branding-ninos-y-marcas","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2009\/07\/30\/branding-ninos-y-marcas\/","title":{"rendered":"Branding: ni\u00f1os y marcas"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5714\" title=\"ni\u00f1os\" src=\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/07\/ninios.jpg\" alt=\"ni\u00f1os\" width=\"470\" height=\"397\" srcset=\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/07\/ninios.jpg 470w, https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/07\/ninios-300x253.jpg 300w\" sizes=\"auto, (max-width: 470px) 100vw, 470px\" \/><\/p>\n<p>Si ves a una persona bajarse de un Mercedes, con un traje impecable y un Rolex en la mu\u00f1eca; inmediatamente le asignas un determinado papel en la sociedad. Lo mismo hacen los ni\u00f1os desde muy peque\u00f1os.<!--more--><\/p>\n<ul>\n<li>A partir de los cinco a\u00f1os, los ni\u00f1os asocian un grupo de marcas con un determinado estatus social.<\/li>\n<li>Entre los ocho y los diez a\u00f1os, los ni\u00f1os emplean las marcas para describir roles sociales, pero son bastante flexibles.<\/li>\n<li>M\u00e1s r\u00edgidos se ponen sobre los doce a\u00f1os, cuando piensan que todos los chicos listos usan exclusivamente una determinada marca.<\/li>\n<\/ul>\n<p>Son datos a tener muy cuenta y que justifican la inversi\u00f3n que hacen las grandes marcas en los peque\u00f1os.<\/p>\n<p>Fuente: <a title=\"How Children Draw Conclusions from the Products They See\" href=\"https:\/\/www.journals.uchicago.edu\/\">Journal of Consumer Research<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si ves a una persona bajarse de un Mercedes, con un traje impecable y un Rolex en la mu\u00f1eca; inmediatamente le asignas un determinado papel en la sociedad. Lo mismo hacen los ni\u00f1os desde muy &#8230; <a title=\"Branding: ni\u00f1os y marcas\" class=\"read-more\" href=\"https:\/\/www.churbayportillo.com\/blog\/2009\/07\/30\/branding-ninos-y-marcas\/\" aria-label=\"Leer m\u00e1s sobre Branding: ni\u00f1os y marcas\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2,1,11],"tags":[989,122,886],"class_list":["post-5711","post","type-post","status-publish","format-standard","hentry","category-branding","category-general","category-pymes","tag-branding","tag-marca","tag-ninos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Branding: ni\u00f1os y marcas - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2009\/07\/30\/branding-ninos-y-marcas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branding: ni\u00f1os y marcas - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"Si ves a una persona bajarse de un Mercedes, con un traje impecable y un Rolex en la mu\u00f1eca; inmediatamente le asignas un determinado papel en la sociedad. 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