{"id":5711,"date":"2009-07-30T08:00:13","date_gmt":"2009-07-30T06:00:13","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=5711"},"modified":"2023-02-21T13:03:58","modified_gmt":"2023-02-21T12:03:58","slug":"branding-ninos-y-marcas","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2009\/07\/30\/branding-ninos-y-marcas\/","title":{"rendered":"Branding: ni\u00f1os y marcas"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5714\" title=\"ni\u00f1os\" src=\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/07\/ninios.jpg\" alt=\"ni\u00f1os\" width=\"470\" height=\"397\" srcset=\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/07\/ninios.jpg 470w, https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/07\/ninios-300x253.jpg 300w\" sizes=\"auto, (max-width: 470px) 100vw, 470px\" \/><\/p>\n<p>Si ves a una persona bajarse de un Mercedes, con un traje impecable y un Rolex en la mu\u00f1eca; inmediatamente le asignas un determinado papel en la sociedad. Lo mismo hacen los ni\u00f1os desde muy peque\u00f1os.<!--more--><\/p>\n<ul>\n<li>A partir de los cinco a\u00f1os, los ni\u00f1os asocian un grupo de marcas con un determinado estatus social.<\/li>\n<li>Entre los ocho y los diez a\u00f1os, los ni\u00f1os emplean las marcas para describir roles sociales, pero son bastante flexibles.<\/li>\n<li>M\u00e1s r\u00edgidos se ponen sobre los doce a\u00f1os, cuando piensan que todos los chicos listos usan exclusivamente una determinada marca.<\/li>\n<\/ul>\n<p>Son datos a tener muy cuenta y que justifican la inversi\u00f3n que hacen las grandes marcas en los peque\u00f1os.<\/p>\n<p>Fuente: <a title=\"How Children Draw Conclusions from the Products They See\" href=\"https:\/\/www.journals.uchicago.edu\/\">Journal of Consumer Research<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si ves a una persona bajarse de un Mercedes, con un traje impecable y un Rolex en la mu\u00f1eca; inmediatamente le asignas un determinado papel en la sociedad. Lo mismo hacen los ni\u00f1os desde muy &#8230; <a title=\"Branding: ni\u00f1os y marcas\" class=\"read-more\" href=\"https:\/\/www.churbayportillo.com\/blog\/2009\/07\/30\/branding-ninos-y-marcas\/\" aria-label=\"Leer m\u00e1s sobre Branding: ni\u00f1os y marcas\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2,1,11],"tags":[989,122,886],"class_list":["post-5711","post","type-post","status-publish","format-standard","hentry","category-branding","category-general","category-pymes","tag-branding","tag-marca","tag-ninos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Branding: ni\u00f1os y marcas - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2009\/07\/30\/branding-ninos-y-marcas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branding: ni\u00f1os y marcas - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"Si ves a una persona bajarse de un Mercedes, con un traje impecable y un Rolex en la mu\u00f1eca; inmediatamente le asignas un determinado papel en la sociedad. 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Merece la pena que dediques unos minutos a esta presentaci\u00f3n porque aprender\u00e1s: Qu\u00e9 es un tweet. Qu\u00e9 es un DM. Qu\u00e9 es un RT. Qu\u00e9 es un hashtag. Usos de Twitter en la empresa. En\u2026","rel":"","context":"En \u00abBranding\u00bb","block_context":{"text":"Branding","link":"https:\/\/www.churbayportillo.com\/blog\/category\/branding\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":36,"url":"https:\/\/www.churbayportillo.com\/blog\/2006\/05\/22\/defendiendo-tu-marca\/","url_meta":{"origin":5711,"position":5},"title":"Defendiendo tu marca","author":"Churba &amp; Portillo","date":"22 mayo 2006","format":false,"excerpt":"Llevaba m\u00e1s de diez a\u00f1os con una marca propia, la cuidaba con todo esmero con la esperanza de que se convirtiera en el mayor activo de su empresa. Sin embargo, algo hab\u00eda escapado a su control. Y ni siquiera se dio cuenta. Tan cuidadoso era que aprovech\u00f3 nuestra oferta. 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