{"id":6089,"date":"2009-08-26T08:00:37","date_gmt":"2009-08-26T06:00:37","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=6089"},"modified":"2009-08-26T01:24:41","modified_gmt":"2009-08-25T23:24:41","slug":"que-le-vendes-a-los-mileuristas","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2009\/08\/26\/que-le-vendes-a-los-mileuristas\/","title":{"rendered":"\u00bfQu\u00e9 le vendes a los mileuristas?"},"content":{"rendered":"

\"monedas\"<\/p>\n

Nos lo acaban de confirmar, Espa\u00f1a es tierra de mileuristas. Nada menos que el 63% de los trabajadores, es decir, m\u00e1s de 18 millones de personas, ganan al mes menos de 1.100 euros. \u00bfQu\u00e9 podemos venderle a toda esta gente?<\/p>\n

Evidentemente, no son compradores de Ferraris u otros coches de superlujo, sin embargo, no siempre compran lo m\u00e1s econ\u00f3mico.<\/p>\n

Muchas veces compran ilusiones, como puedes comprobar en cualquier administraci\u00f3n de loter\u00edas.<\/p>\n

Pero tambi\u00e9n compran productos que no son precisamente baratos, pero que les hacen sentirse parte de un grupo o sector social. F\u00edjate en la ropa de moda y\/o de marca. El calzado deportivo es un buen ejemplo.<\/p>\n

En otros casos compran productos que forman parte esencial de una afici\u00f3n ya sean prendas deportivas -en este caso las camisetas de los equipos de f\u00fatbol son un buen ejemplo- o equipos inform\u00e1ticos o de m\u00fasica.<\/p>\n

Pi\u00e9nsalo, puedes optar por intentar venderles lo m\u00e1s barato o algo por lo que est\u00e9n dispuestos a hacer un sacrificio especial.<\/p>\n

Si te inclinas por lo m\u00e1s barato, siempre habr\u00e1 alguien que pueda ofrecer un precio<\/a> a\u00fan m\u00e1s bajo.<\/p>\n

Si te decides por ofrecerles algo por lo que est\u00e9n dispuestos a hacer un gran esfuerzo, tendr\u00e1s que darles una muy buena raz\u00f3n para hacerlo.<\/p>\n","protected":false},"excerpt":{"rendered":"

Nos lo acaban de confirmar, Espa\u00f1a es tierra de mileuristas. Nada menos que el 63% de los trabajadores, es decir, m\u00e1s de 18 millones de personas, ganan al mes menos de 1.100 euros. \u00bfQu\u00e9 podemos … Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2,9,10,1,11],"tags":[989,446,69,122,830,457,872,272],"class_list":["post-6089","post","type-post","status-publish","format-standard","hentry","category-branding","category-comercio-electronico","category-emprendedores","category-general","category-pymes","tag-branding","tag-camisetas","tag-espana","tag-marca","tag-musica","tag-productos","tag-ropa","tag-trabajadores"],"yoast_head":"\n\u00bfQu\u00e9 le vendes a los mileuristas? - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2009\/08\/26\/que-le-vendes-a-los-mileuristas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 le vendes a los mileuristas? - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"Nos lo acaban de confirmar, Espa\u00f1a es tierra de mileuristas. 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