{"id":6106,"date":"2009-08-27T08:00:21","date_gmt":"2009-08-27T06:00:21","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=6106"},"modified":"2022-07-28T12:35:48","modified_gmt":"2022-07-28T10:35:48","slug":"marketing-aprendiendo-de-paulo-coelho","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2009\/08\/27\/marketing-aprendiendo-de-paulo-coelho\/","title":{"rendered":"Marketing: aprendiendo de Paulo Coelho"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-6112\" title=\"Paulo Coelho\" src=\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/08\/Paulo-Coelho.jpg\" alt=\"Paulo Coelho\" width=\"150\" height=\"199\" srcset=\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/08\/Paulo-Coelho.jpg 250w, https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/08\/Paulo-Coelho-226x300.jpg 226w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/>Y no me refiero al contenido de sus libros, sino a sus acciones de marketing.<\/p>\n<p>La \u00faltima fue brillante: ofreci\u00f3 descargar gratis, durante un tiempo limitado, varios de sus libros.<\/p>\n<p>Ahora si los quieres, tienes que pagarlos, aunque promete que volver\u00e1 a regalarlos a finales de a\u00f1o.<\/p>\n<p>No es la primera vez que Coelho ofrece descargas gratis de sus libros, una acci\u00f3n que, en contra de lo que muchos pronosticaban, le ayud\u00f3 a aumentar las ventas.<\/p>\n<p>Lo mismo ha sucedido en otros sectores, por ejemplo,<!--more--> est\u00e1 comprobado que <a title=\"La m\u00fasica gratis vende m\u00e1s\" href=\"https:\/\/www.churbayportillo.com\/blog\/2009\/06\/02\/las-musica-gratis-vende-mas\/\">ofrecer m\u00fasica gratis incrementa las ventas<\/a>.<\/p>\n<p>Creo que se trata de una idea que puede funcionar muy bien para las peque\u00f1as y medianas empresas (pymes), especialmente en estas \u00e9pocas de crisis.<\/p>\n<p>Conocimos la oferta de Paulo Coelho, gracias a sindinero y apezz. Foto: Ag\u00eancia Brasil\/Creative Commons.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Y no me refiero al contenido de sus libros, sino a sus acciones de marketing. La \u00faltima fue brillante: ofreci\u00f3 descargar gratis, durante un tiempo limitado, varios de sus libros. Ahora si los quieres, tienes &#8230; <a title=\"Marketing: aprendiendo de Paulo Coelho\" class=\"read-more\" href=\"https:\/\/www.churbayportillo.com\/blog\/2009\/08\/27\/marketing-aprendiendo-de-paulo-coelho\/\" aria-label=\"Leer m\u00e1s sobre Marketing: aprendiendo de Paulo Coelho\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9,10,1,11],"tags":[694,704,659,724,993,128],"class_list":["post-6106","post","type-post","status-publish","format-standard","hentry","category-comercio-electronico","category-emprendedores","category-general","category-pymes","tag-crisis","tag-empresas","tag-gratis","tag-marketing","tag-pymes","tag-ventas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing: aprendiendo de Paulo Coelho - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2009\/08\/27\/marketing-aprendiendo-de-paulo-coelho\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing: aprendiendo de Paulo Coelho - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"Y no me refiero al contenido de sus libros, sino a sus acciones de marketing. 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