{"id":6462,"date":"2009-09-24T10:56:30","date_gmt":"2009-09-24T08:56:30","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=6462"},"modified":"2009-09-24T10:56:30","modified_gmt":"2009-09-24T08:56:30","slug":"marketing-vender-musica-por-la-voluntad","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2009\/09\/24\/marketing-vender-musica-por-la-voluntad\/","title":{"rendered":"Marketing: vender m\u00fasica por la voluntad"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6473\" title=\"m\u00fasica\" src=\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/09\/musica.jpg\" alt=\"m\u00fasica\" width=\"460\" height=\"211\" srcset=\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/09\/musica.jpg 460w, https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/09\/musica-300x137.jpg 300w\" sizes=\"auto, (max-width: 460px) 100vw, 460px\" \/><\/p>\n<p>Permitir que el cliente sea quien fije el precio es una apuesta arriesgada, pero que en algunos casos puede resultar muy eficaz.<!--more--><\/p>\n<p><a title=\"Emphasize meaning over price = More paid sales\" href=\"https:\/\/sivers.org\/livecd\">Derek Sivers<\/a> cuenta la experiencia de un grupo punk\/folk llamado Griffin House, que empez\u00f3 ofreciendo durante sus conciertos, sus Cd&#8217;s a 15 d\u00f3lares y vendiendo 300 d\u00f3lares por noche.<\/p>\n<p>Hasta que cambiaron de t\u00e1ctica y durante el concierto anunciaron:<\/p>\n<blockquote><p>Es verdaderamente importante para nosotros que teng\u00e1is nuestro Cd. Trabajamos muy duro en \u00e9l y estamos tan orgullosos, que queremos que lo teng\u00e1is, sin importar c\u00f3mo. Pagad lo que quer\u00e1is, incluso si no ten\u00e9is dinero, por favor llevados uno esta noche.<\/p><\/blockquote>\n<p>Y antes de terminar la actuaci\u00f3n, volvieron sobre el tema:<\/p>\n<blockquote><p>Por favor, que nadie se vaya esta noche sin un Cd. Hemos compartido juntos este show y ser\u00eda muy importante para nosotros que lo teng\u00e1is.<\/p><\/blockquote>\n<p>Poco tiempo despu\u00e9s, vend\u00edan 1.200 d\u00f3lares por concierto, a diez d\u00f3lares el CD.<\/p>\n<p>Y m\u00e1s importante todav\u00eda, cuando volvieron a tocar en una ciudad en la que hab\u00edan ofrecido sus Cd&#8217;s por la voluntad, la audiencia se duplicaba.<\/p>\n<p>Griffin House us\u00f3 la imaginaci\u00f3n, buscando implicar emocionalmente a su audiencia, a sus clientes, y as\u00ed consigui\u00f3 el \u00e9xito y demostr\u00f3 que, <em>a veces, la innovaci\u00f3n no consiste en crear un nuevo producto, sino <a title=\"La m\u00fasica gratis vende m\u00e1s\" href=\"https:\/\/www.churbayportillo.com\/blog\/2009\/06\/02\/las-musica-gratis-vende-mas\/\">ofrecerlo de una manera nueva<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Permitir que el cliente sea quien fije el precio es una apuesta arriesgada, pero que en algunos casos puede resultar muy eficaz.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2,10,11],"tags":[458,908,459,536,724],"class_list":["post-6462","post","type-post","status-publish","format-standard","hentry","category-branding","category-emprendedores","category-pymes","tag-exito","tag-clientes","tag-imaginacion","tag-innovacion","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing: vender m\u00fasica por la voluntad - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2009\/09\/24\/marketing-vender-musica-por-la-voluntad\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing: vender m\u00fasica por la voluntad - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"Permitir que el cliente sea quien fije el precio es una apuesta arriesgada, pero que en algunos casos puede resultar muy eficaz.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.churbayportillo.com\/blog\/2009\/09\/24\/marketing-vender-musica-por-la-voluntad\/\" \/>\n<meta property=\"og:site_name\" content=\"El Secreto de las Pymes que crecen\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/churbayportillo\" \/>\n<meta property=\"article:published_time\" content=\"2009-09-24T08:56:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/09\/musica.jpg\" \/>\n<meta name=\"author\" content=\"Jorge Churba\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@elsecreto\" \/>\n<meta name=\"twitter:site\" content=\"@elsecreto\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jorge Churba\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2009\/09\/24\/marketing-vender-musica-por-la-voluntad\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2009\/09\/24\/marketing-vender-musica-por-la-voluntad\/\"},\"author\":{\"name\":\"Jorge Churba\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/person\/327f5e9fbcbeeb46bb1a6a1b69a3136b\"},\"headline\":\"Marketing: vender m\u00fasica por la voluntad\",\"datePublished\":\"2009-09-24T08:56:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2009\/09\/24\/marketing-vender-musica-por-la-voluntad\/\"},\"wordCount\":239,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2009\/09\/24\/marketing-vender-musica-por-la-voluntad\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/09\/musica.jpg\",\"keywords\":[\"\u00e9xito\",\"clientes\",\"imaginaci\u00f3n\",\"Innovaci\u00f3n\",\"Marketing\"],\"articleSection\":[\"Branding\",\"Emprendedores\",\"Pymes\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.churbayportillo.com\/blog\/2009\/09\/24\/marketing-vender-musica-por-la-voluntad\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2009\/09\/24\/marketing-vender-musica-por-la-voluntad\/\",\"url\":\"https:\/\/www.churbayportillo.com\/blog\/2009\/09\/24\/marketing-vender-musica-por-la-voluntad\/\",\"name\":\"Marketing: vender m\u00fasica por la voluntad - El Secreto de las Pymes que crecen\",\"isPartOf\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2009\/09\/24\/marketing-vender-musica-por-la-voluntad\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2009\/09\/24\/marketing-vender-musica-por-la-voluntad\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/09\/musica.jpg\",\"datePublished\":\"2009-09-24T08:56:30+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2009\/09\/24\/marketing-vender-musica-por-la-voluntad\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.churbayportillo.com\/blog\/2009\/09\/24\/marketing-vender-musica-por-la-voluntad\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2009\/09\/24\/marketing-vender-musica-por-la-voluntad\/#primaryimage\",\"url\":\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/09\/musica.jpg\",\"contentUrl\":\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/09\/musica.jpg\",\"width\":\"460\",\"height\":\"211\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2009\/09\/24\/marketing-vender-musica-por-la-voluntad\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.churbayportillo.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing: vender m\u00fasica por la voluntad\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#website\",\"url\":\"https:\/\/www.churbayportillo.com\/blog\/\",\"name\":\"El Secreto de las Pymes que crecen\",\"description\":\"Informaci\u00f3n y consejos para vender m\u00e1s\",\"publisher\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.churbayportillo.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#organization\",\"name\":\"El Secreto de las Pymes que crecen\",\"url\":\"https:\/\/www.churbayportillo.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2021\/12\/logo.png\",\"contentUrl\":\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2021\/12\/logo.png\",\"width\":599,\"height\":109,\"caption\":\"El Secreto de las Pymes que crecen\"},\"image\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/churbayportillo\",\"https:\/\/x.com\/elsecreto\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/person\/327f5e9fbcbeeb46bb1a6a1b69a3136b\",\"name\":\"Jorge Churba\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/c5f9205dc97a66e1143b707b76fe364da0a694698284e0bc4f5629e814e5ee66?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c5f9205dc97a66e1143b707b76fe364da0a694698284e0bc4f5629e814e5ee66?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c5f9205dc97a66e1143b707b76fe364da0a694698284e0bc4f5629e814e5ee66?s=96&d=mm&r=g\",\"caption\":\"Jorge Churba\"},\"description\":\"Me comunico, luego existo. Autor del Diccionario Pr\u00e1ctico de Internet para Emprendedores. Fundador de Churba &amp; Portillo y trabajador en Internet. S\u00edgueme en Twitter\",\"sameAs\":[\"https:\/\/www.churbayportillo.com\/blog\"],\"url\":\"https:\/\/www.churbayportillo.com\/blog\/author\/jorge\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing: vender m\u00fasica por la voluntad - El Secreto de las Pymes que crecen","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.churbayportillo.com\/blog\/2009\/09\/24\/marketing-vender-musica-por-la-voluntad\/","og_locale":"es_ES","og_type":"article","og_title":"Marketing: vender m\u00fasica por la voluntad - El Secreto de las Pymes que crecen","og_description":"Permitir que el cliente sea quien fije el precio es una apuesta arriesgada, pero que en algunos casos puede resultar muy eficaz.","og_url":"https:\/\/www.churbayportillo.com\/blog\/2009\/09\/24\/marketing-vender-musica-por-la-voluntad\/","og_site_name":"El Secreto de las Pymes que crecen","article_publisher":"https:\/\/www.facebook.com\/churbayportillo","article_published_time":"2009-09-24T08:56:30+00:00","og_image":[{"url":"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/09\/musica.jpg","type":"","width":"","height":""}],"author":"Jorge Churba","twitter_card":"summary_large_image","twitter_creator":"@elsecreto","twitter_site":"@elsecreto","twitter_misc":{"Escrito por":"Jorge Churba","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.churbayportillo.com\/blog\/2009\/09\/24\/marketing-vender-musica-por-la-voluntad\/#article","isPartOf":{"@id":"https:\/\/www.churbayportillo.com\/blog\/2009\/09\/24\/marketing-vender-musica-por-la-voluntad\/"},"author":{"name":"Jorge Churba","@id":"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/person\/327f5e9fbcbeeb46bb1a6a1b69a3136b"},"headline":"Marketing: vender m\u00fasica por la voluntad","datePublished":"2009-09-24T08:56:30+00:00","mainEntityOfPage":{"@id":"https:\/\/www.churbayportillo.com\/blog\/2009\/09\/24\/marketing-vender-musica-por-la-voluntad\/"},"wordCount":239,"commentCount":0,"publisher":{"@id":"https:\/\/www.churbayportillo.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.churbayportillo.com\/blog\/2009\/09\/24\/marketing-vender-musica-por-la-voluntad\/#primaryimage"},"thumbnailUrl":"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/09\/musica.jpg","keywords":["\u00e9xito","clientes","imaginaci\u00f3n","Innovaci\u00f3n","Marketing"],"articleSection":["Branding","Emprendedores","Pymes"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.churbayportillo.com\/blog\/2009\/09\/24\/marketing-vender-musica-por-la-voluntad\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.churbayportillo.com\/blog\/2009\/09\/24\/marketing-vender-musica-por-la-voluntad\/","url":"https:\/\/www.churbayportillo.com\/blog\/2009\/09\/24\/marketing-vender-musica-por-la-voluntad\/","name":"Marketing: vender m\u00fasica por la voluntad - El Secreto de las Pymes que crecen","isPartOf":{"@id":"https:\/\/www.churbayportillo.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.churbayportillo.com\/blog\/2009\/09\/24\/marketing-vender-musica-por-la-voluntad\/#primaryimage"},"image":{"@id":"https:\/\/www.churbayportillo.com\/blog\/2009\/09\/24\/marketing-vender-musica-por-la-voluntad\/#primaryimage"},"thumbnailUrl":"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/09\/musica.jpg","datePublished":"2009-09-24T08:56:30+00:00","breadcrumb":{"@id":"https:\/\/www.churbayportillo.com\/blog\/2009\/09\/24\/marketing-vender-musica-por-la-voluntad\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.churbayportillo.com\/blog\/2009\/09\/24\/marketing-vender-musica-por-la-voluntad\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.churbayportillo.com\/blog\/2009\/09\/24\/marketing-vender-musica-por-la-voluntad\/#primaryimage","url":"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/09\/musica.jpg","contentUrl":"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/09\/musica.jpg","width":"460","height":"211"},{"@type":"BreadcrumbList","@id":"https:\/\/www.churbayportillo.com\/blog\/2009\/09\/24\/marketing-vender-musica-por-la-voluntad\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.churbayportillo.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Marketing: vender m\u00fasica por la voluntad"}]},{"@type":"WebSite","@id":"https:\/\/www.churbayportillo.com\/blog\/#website","url":"https:\/\/www.churbayportillo.com\/blog\/","name":"El Secreto de las Pymes que crecen","description":"Informaci\u00f3n y consejos para vender m\u00e1s","publisher":{"@id":"https:\/\/www.churbayportillo.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.churbayportillo.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.churbayportillo.com\/blog\/#organization","name":"El Secreto de las Pymes que crecen","url":"https:\/\/www.churbayportillo.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2021\/12\/logo.png","contentUrl":"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2021\/12\/logo.png","width":599,"height":109,"caption":"El Secreto de las Pymes que crecen"},"image":{"@id":"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/churbayportillo","https:\/\/x.com\/elsecreto"]},{"@type":"Person","@id":"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/person\/327f5e9fbcbeeb46bb1a6a1b69a3136b","name":"Jorge Churba","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/c5f9205dc97a66e1143b707b76fe364da0a694698284e0bc4f5629e814e5ee66?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c5f9205dc97a66e1143b707b76fe364da0a694698284e0bc4f5629e814e5ee66?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c5f9205dc97a66e1143b707b76fe364da0a694698284e0bc4f5629e814e5ee66?s=96&d=mm&r=g","caption":"Jorge Churba"},"description":"Me comunico, luego existo. Autor del Diccionario Pr\u00e1ctico de Internet para Emprendedores. Fundador de Churba &amp; Portillo y trabajador en Internet. S\u00edgueme en Twitter","sameAs":["https:\/\/www.churbayportillo.com\/blog"],"url":"https:\/\/www.churbayportillo.com\/blog\/author\/jorge\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":3870,"url":"https:\/\/www.churbayportillo.com\/blog\/2009\/04\/17\/marketing-haz-de-tu-cliente-un-heroe\/","url_meta":{"origin":6462,"position":0},"title":"Marketing: haz de tu cliente un h\u00e9roe","author":"Jorge Churba","date":"17 abril 2009","format":false,"excerpt":"La crisis lo est\u00e1 cambiando todo. No somos los mismos que hace un a\u00f1o. No actuamos igual que hace un a\u00f1o. No compramos igual que hace un a\u00f1o. Pero, \u00bfqueremos vender de las misma manera que hace un a\u00f1o? Si es as\u00ed, probablemente vendamos menos de lo que debemos. Y\u2026","rel":"","context":"En \u00abBranding\u00bb","block_context":{"text":"Branding","link":"https:\/\/www.churbayportillo.com\/blog\/category\/branding\/"},"img":{"alt_text":"Superman","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/04\/superman.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":5234,"url":"https:\/\/www.churbayportillo.com\/blog\/2009\/07\/01\/publicidad-gasto-o-inversion\/","url_meta":{"origin":6462,"position":1},"title":"Publicidad: \u00bfgasto o inversi\u00f3n?","author":"Jorge Churba","date":"1 julio 2009","format":false,"excerpt":"Muchas empresas ven a la publicidad como un gasto, superfluo en muchos casos. Otras consideran a la publicidad como una inversi\u00f3n de las que tienen que obtener un retorno. Seg\u00fan un estudio reciente de la consultor\u00eda de marketing Markethink, m\u00e1s de la mitad (el 52%) de los directores de marketing\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/07\/diana.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":438,"url":"https:\/\/www.churbayportillo.com\/blog\/2008\/06\/24\/10-claves-para-fidelizar-clientes\/","url_meta":{"origin":6462,"position":2},"title":"10 claves para fidelizar clientes","author":"Jorge Churba","date":"24 junio 2008","format":false,"excerpt":"Los clientes son la base de tu empresa, por eso resulta tan importante fidelizarlos. Sin clientes, hasta la empresa mejor administrada desaparece. As\u00ed lo afirma Enrique G\u00f3mez Gordillo R., quien aconseja mantener un contacto permanente con nuestros clientes, ofrecer privilegios a los mejores y explicar a los dem\u00e1s c\u00f3mo pueden\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":20510,"url":"https:\/\/www.churbayportillo.com\/blog\/2013\/02\/06\/2013-sera-el-ano-del-marketing-de-las-mil-y-una-noches\/","url_meta":{"origin":6462,"position":3},"title":"2013 ser\u00e1 el a\u00f1o del marketing de Las mil y una noches","author":"Jorge Churba","date":"6 febrero 2013","format":false,"excerpt":"Para los responsables de marketing de empresas de todo el mundo, la prioridad para este a\u00f1o 2013 es el marketing de contenidos. \u00bfPero, qu\u00e9 es el marketing de contenidos? Pues a m\u00ed me recuerda mucho a lo que hac\u00eda Scherezade en Las mil y una noches. Seg\u00fan la Wikipedia: El\u2026","rel":"","context":"En \u00abBlogs\u00bb","block_context":{"text":"Blogs","link":"https:\/\/www.churbayportillo.com\/blog\/category\/blogs\/"},"img":{"alt_text":"Scherezade y el sult\u00e1n","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2013\/02\/scherezade-y-el-sultan.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":23730,"url":"https:\/\/www.churbayportillo.com\/blog\/2014\/05\/05\/content-marketing-historias-que-convencen\/","url_meta":{"origin":6462,"position":4},"title":"Content marketing: historias que convencen","author":"Jorge Churba","date":"5 mayo 2014","format":false,"excerpt":"El ten\u00eda aptitudes de mando y ella el don de la palabra. Desde el comienzo se repart\u00edan las tareas y cuando naci\u00f3 Sebasti\u00e1n, siguieron en esa t\u00f3nica. Julia se ocupaba de hacerlo dormir un d\u00eda y Pedro al siguiente. Cuando Julia dec\u00eda a la cama Sebas, el ni\u00f1o iba encantado,\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"Hada","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2014\/05\/hada.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":6647,"url":"https:\/\/www.churbayportillo.com\/blog\/2009\/10\/08\/los-clientes-esperan-en-internet\/","url_meta":{"origin":6462,"position":5},"title":"Los clientes esperan en Internet","author":"Jorge Churba","date":"8 octubre 2009","format":false,"excerpt":"Parece mentira, pero en plena crisis hay clientes que quieren comprar y no encuentran quien les venda. Est\u00e1n ah\u00ed en Internet, esperando encontrar miles de productos diferentes y quieren comprarlos de manera f\u00e1cil, r\u00e1pida y c\u00f3moda. Pero las empresas no consiguen satisfacer su demanda. El comercio electr\u00f3nico no crece m\u00e1s\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/10\/esperando.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts\/6462","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/comments?post=6462"}],"version-history":[{"count":0,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts\/6462\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/media?parent=6462"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/categories?post=6462"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/tags?post=6462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}