{"id":6682,"date":"2009-10-09T08:00:44","date_gmt":"2009-10-09T06:00:44","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=6682"},"modified":"2010-02-23T12:33:18","modified_gmt":"2010-02-23T11:33:18","slug":"marketing-el-cliente-tiene-la-clave","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2009\/10\/09\/marketing-el-cliente-tiene-la-clave\/","title":{"rendered":"Marketing: el cliente tiene la clave"},"content":{"rendered":"

\"interrogaci\u00f3n\"Ponerse en lugar del cliente es clave para crear una oferta exitosa, para vender m\u00e1s. Pero, \u00bfpor qu\u00e9 recurrir a la imaginaci\u00f3n, cuando la respuesta puede d\u00e1rnosla el propio cliente?<\/p>\n

Hoy muchos de los comentarios que se hacen sobre tu empresa, producto o servicio son p\u00fablicos.<\/p>\n

Los publican los propios clientes. Ellos mismos relatan lo que llamamos su "customer experience" de manera que podemos aprender donde lo estamos haciendo bien y en qué flaqueamos.<\/p>\n

Lo que antes se dec\u00eda en una conversaci\u00f3n privada, hoy se publica en Internet.<\/p>\n

Esa es una de las razones para mantenerse informado sobre lo que se publica en Internet, incluyendo las redes sociales<\/a>.<\/p>\n

Otra es que se trata de un medio que permite responder, creando una conversaci\u00f3n.<\/p>\n

As\u00ed puedes responder r\u00e1pidamente a las quejas y a los elogios.<\/p>\n

Pero tambi\u00e9n puedes preguntar.<\/p>\n

Para descubrir qu\u00e9 es lo que tus clientes valoran en tu producto y qu\u00e9 podr\u00edas mejorar.<\/p>\n

Para conocer mejor sus necesidades y poder satisfacerlas.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ponerse en lugar del cliente es clave para crear una oferta exitosa, para vender m\u00e1s. Pero, \u00bfpor qu\u00e9 recurrir a la imaginaci\u00f3n, cuando la respuesta puede d\u00e1rnosla el propio cliente? Hoy muchos de los comentarios … Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9,10,11],"tags":[908,459,47,724,390],"class_list":["post-6682","post","type-post","status-publish","format-standard","hentry","category-comercio-electronico","category-emprendedores","category-pymes","tag-clientes","tag-imaginacion","tag-internet","tag-marketing","tag-redes-sociales"],"yoast_head":"\nMarketing: el cliente tiene la clave - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2009\/10\/09\/marketing-el-cliente-tiene-la-clave\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing: el cliente tiene la clave - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"Ponerse en lugar del cliente es clave para crear una oferta exitosa, para vender m\u00e1s. 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As\u00ed que hoy cumplimos tres a\u00f1os en la blogosfera. Tres a\u00f1os que nos han servido para conocer a mucha gente, para\u2026","rel":"","context":"En \u00abBlogs\u00bb","block_context":{"text":"Blogs","link":"https:\/\/www.churbayportillo.com\/blog\/category\/blogs\/"},"img":{"alt_text":"Visita nuestro nuevo blog El secreto de las Pymes que crecen","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2006\/05\/botonblog.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":438,"url":"https:\/\/www.churbayportillo.com\/blog\/2008\/06\/24\/10-claves-para-fidelizar-clientes\/","url_meta":{"origin":6682,"position":3},"title":"10 claves para fidelizar clientes","author":"Jorge Churba","date":"24 junio 2008","format":false,"excerpt":"Los clientes son la base de tu empresa, por eso resulta tan importante fidelizarlos. Sin clientes, hasta la empresa mejor administrada desaparece. 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