{"id":67,"date":"2006-06-29T11:52:39","date_gmt":"2006-06-29T09:52:39","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/2006\/06\/29\/el-88-de-las-notas-de-prensa-a-la-basura\/"},"modified":"2008-11-07T12:14:50","modified_gmt":"2008-11-07T11:14:50","slug":"el-88-de-las-notas-de-prensa-a-la-basura","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2006\/06\/29\/el-88-de-las-notas-de-prensa-a-la-basura\/","title":{"rendered":"El 88% de las notas de prensa a la basura"},"content":{"rendered":"<p><img decoding=\"async\" id=\"image72\" style=\"margin: 0px 7px 2px 0px\" src=\"https:\/\/screto.s3.amazonaws.com\/uploads\/2006\/07\/papelera.gif\" alt=\"papelera.gif\" align=\"left\" \/>Este porcentaje es para los medios nacionales. En los auton\u00f3micos y locales, se publican el 21,5% de las notas recibidas. As\u00ed lo informaba <a title=\"El Pa\u00eds. Los periodistas s\u00f3lo...\" href=\"https:\/\/www.elpais.es\/articulo\/sociedad\/periodistas\/solo\/consideran\/publicable\/informacion\/reciben\/elpepisoc\/20060628elpepisoc_14\/Tes\/\" target=\"_blank\">El Pa\u00eds<\/a> ayer, 28\/07\/2006.<br \/>\nEl estudio, realizado seg\u00fan informa El Pa\u00eds por <a title=\"Demom\u00e9trica\" href=\"https:\/\/www.demometrica.com\/\" target=\"_blank\">Demom\u00e9trica<\/a>,  muestra que los periodistas  creen que la informaci\u00f3n enviada por las empresas y otras instituciones no merece ser publicada por resultar publicitaria, no aportar los datos suficientes, ofrecer en cambio informaci\u00f3n irrelevante y no estar realizada con mentalidad period\u00edstica.<\/p>\n<p>En otras palabras, no basta con enviar informaci\u00f3n empresarial a los medios, hay que hay que saber qu\u00e9 se informa, c\u00f3mo se informa, cu\u00e1ndo y a qui\u00e9n. De lo contrario y si repites una y otra vez los errores m\u00e1s comunes, conseguir\u00e1s que cuando el periodista reciba tu nota, piense <em>otra vez estos pesados<\/em> y la tire sin leer.<\/p>\n<p>Moraleja: las notas de prensa pueden conseguir que los medios de comunicaci\u00f3n hablen de tu empresa&#8230; s\u00f3lo si est\u00e1n bien hechas. As\u00ed que lo mejor es que las dejes en manos de los <a title=\"Churba &amp; Portillo\" href=\"https:\/\/www.churbayportillo.com\/\">profesionales<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Este porcentaje es para los medios nacionales. En los auton\u00f3micos y locales, se publican el 21,5% de las notas recibidas. As\u00ed lo informaba El Pa\u00eds ayer, 28\/07\/2006. El estudio, realizado seg\u00fan informa El Pa\u00eds por &#8230; <a title=\"El 88% de las notas de prensa a la basura\" class=\"read-more\" href=\"https:\/\/www.churbayportillo.com\/blog\/2006\/06\/29\/el-88-de-las-notas-de-prensa-a-la-basura\/\" aria-label=\"Leer m\u00e1s sobre El 88% de las notas de prensa a la basura\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2,10,11],"tags":[989,993],"class_list":["post-67","post","type-post","status-publish","format-standard","hentry","category-branding","category-emprendedores","category-pymes","tag-branding","tag-pymes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El 88% de las notas de prensa a la basura - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2006\/06\/29\/el-88-de-las-notas-de-prensa-a-la-basura\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El 88% de las notas de prensa a la basura - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"Este porcentaje es para los medios nacionales. 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Estos son algunos contenidos que puedes ofrecer en esta secci\u00f3n: Kit\u2026","rel":"","context":"En \u00abBranding\u00bb","block_context":{"text":"Branding","link":"https:\/\/www.churbayportillo.com\/blog\/category\/branding\/"},"img":{"alt_text":"Fot\u00f3grafos","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2012\/01\/Fotografos.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":2526,"url":"https:\/\/www.churbayportillo.com\/blog\/2009\/02\/02\/rss-mantenerte-informado-sin-perder-tiempo\/","url_meta":{"origin":67,"position":1},"title":"RSS: mantenerte informado sin perder tiempo","author":"Jorge Churba","date":"2 febrero 2009","format":false,"excerpt":"https:\/\/es.youtube.com\/watch?v=1lL_Nv7oObY Estar al d\u00eda con lo que se publica en Internet, puede llevarte mucho tiempo. 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Pero, \u00bfes ese el objetivo de la web? \u00bfTiene la web corporativa que ofrecer toda la informaci\u00f3n sobre la empresa o tiene\u2026","rel":"","context":"En \u00abBranding\u00bb","block_context":{"text":"Branding","link":"https:\/\/www.churbayportillo.com\/blog\/category\/branding\/"},"img":{"alt_text":"Interrogaci\u00f3n","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2011\/06\/interrogacion.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":415,"url":"https:\/\/www.churbayportillo.com\/blog\/2008\/05\/17\/el-secreto-de-las-pymes-que-crecen-cumple-dos-anos\/","url_meta":{"origin":67,"position":3},"title":"El Secreto de las Pymes que Crecen cumple dos a\u00f1os","author":"Jorge Churba","date":"17 mayo 2008","format":false,"excerpt":"Dos a\u00f1os han pasado desde la publicaci\u00f3n de la primera entrada en este blog. Fue el 17 de Mayo de 2006 a las 16:35 (hora peninsular espa\u00f1ola). Dec\u00edamos entonces: En El Secreto de las Pymes que crecen encontrar\u00e1s informaci\u00f3n y consejos para vender m\u00e1s, para que tu empresa progrese. 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As\u00ed lo cuenta el New York Times en un interesante art\u00edculo, referido a la ingente cantidad de informaci\u00f3n que Internet aporta\u2026","rel":"","context":"En \u00abBlogs\u00bb","block_context":{"text":"Blogs","link":"https:\/\/www.churbayportillo.com\/blog\/category\/blogs\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts\/67","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/comments?post=67"}],"version-history":[{"count":0,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts\/67\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/media?parent=67"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/categories?post=67"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/tags?post=67"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}