{"id":6986,"date":"2009-11-02T17:29:09","date_gmt":"2009-11-02T15:29:09","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=6986"},"modified":"2010-06-02T13:45:21","modified_gmt":"2010-06-02T11:45:21","slug":"marketing-una-leccion-de-les-luthiers","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2009\/11\/02\/marketing-una-leccion-de-les-luthiers\/","title":{"rendered":"Marketing: una lecci\u00f3n de Les Luthiers"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6995\" title=\"Les Luthiers\" src=\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/11\/Les-Luthiers.jpg\" alt=\"Les Luthiers\" width=\"437\" height=\"311\" srcset=\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/11\/Les-Luthiers.jpg 437w, https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/11\/Les-Luthiers-300x213.jpg 300w\" sizes=\"auto, (max-width: 437px) 100vw, 437px\" \/><\/p>\n<p>Cuarenta a\u00f1os de \u00e9xitos en Am\u00e9rica y Espa\u00f1a no son fruto de la casualidad. Son producto del talento y del trabajo, pero tambi\u00e9n de saber <a title=\"Marketing: el cliente tiene la clave\" href=\"https:\/\/www.churbayportillo.com\/blog\/2009\/10\/09\/marketing-el-cliente-tiene-la-clave\/\">escuchar al p\u00fablico<\/a>.<!--more--><\/p>\n<p>Lo explicaba uno de los integrantes de Les Luthiers, Marcos Mundstock, en una <a title=\"Cara a Cara con 'Les Luthiers'\" href=\"https:\/\/www.cuatro.com\/noticias\/videos\/cara-cara-les-luthiers\/20091028ctoultpro_59\/\">entrevista con CNN+<\/a>.<\/p>\n<p>Cuando Les Luthiers ya han creado y ensayado un nuevo n\u00famero para un futuro espect\u00e1culo, lo prueban, incorpor\u00e1ndolo al show que ya est\u00e1n representando y graban las reacciones del p\u00fablico.<\/p>\n<p>Si la reacci\u00f3n es favorable y los espectadores r\u00eden, formar\u00e1 parte del futuro espect\u00e1culo.<\/p>\n<p>Pero si no es as\u00ed, introducen cambios o directamente lo desechan.<\/p>\n<p>Todo un ejemplo a seguir.<\/p>\n<p>El quinteto argentino est&aacute; este mes de Noviembre de gira por Espa&ntilde;a con su espect&aacute;culo &quot;Los Premios Mastropiero&quot;. El pr&oacute;ximo concierto de Les Luthiers es en el Palacio de Congresos de Madrid este viernes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cuarenta a\u00f1os de \u00e9xitos en Am\u00e9rica y Espa\u00f1a no son fruto de la casualidad. Son producto del talento y del trabajo, pero tambi\u00e9n de saber escuchar al p\u00fablico.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[10,1,11],"tags":[458,724],"class_list":["post-6986","post","type-post","status-publish","format-standard","hentry","category-emprendedores","category-general","category-pymes","tag-exito","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing: una lecci\u00f3n de Les Luthiers - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2009\/11\/02\/marketing-una-leccion-de-les-luthiers\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing: una lecci\u00f3n de Les Luthiers - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"Cuarenta a\u00f1os de \u00e9xitos en Am\u00e9rica y Espa\u00f1a no son fruto de la casualidad. Son producto del talento y del trabajo, pero tambi\u00e9n de saber escuchar al p\u00fablico.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.churbayportillo.com\/blog\/2009\/11\/02\/marketing-una-leccion-de-les-luthiers\/\" \/>\n<meta property=\"og:site_name\" content=\"El Secreto de las Pymes que crecen\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/churbayportillo\" \/>\n<meta property=\"article:published_time\" content=\"2009-11-02T15:29:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2010-06-02T11:45:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/11\/Les-Luthiers.jpg\" \/>\n<meta name=\"author\" content=\"Jorge Churba\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@elsecreto\" \/>\n<meta name=\"twitter:site\" content=\"@elsecreto\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jorge Churba\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2009\/11\/02\/marketing-una-leccion-de-les-luthiers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2009\/11\/02\/marketing-una-leccion-de-les-luthiers\/\"},\"author\":{\"name\":\"Jorge Churba\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/person\/327f5e9fbcbeeb46bb1a6a1b69a3136b\"},\"headline\":\"Marketing: una lecci\u00f3n de Les Luthiers\",\"datePublished\":\"2009-11-02T15:29:09+00:00\",\"dateModified\":\"2010-06-02T11:45:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2009\/11\/02\/marketing-una-leccion-de-les-luthiers\/\"},\"wordCount\":167,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2009\/11\/02\/marketing-una-leccion-de-les-luthiers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/11\/Les-Luthiers.jpg\",\"keywords\":[\"\u00e9xito\",\"Marketing\"],\"articleSection\":[\"Emprendedores\",\"General\",\"Pymes\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.churbayportillo.com\/blog\/2009\/11\/02\/marketing-una-leccion-de-les-luthiers\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2009\/11\/02\/marketing-una-leccion-de-les-luthiers\/\",\"url\":\"https:\/\/www.churbayportillo.com\/blog\/2009\/11\/02\/marketing-una-leccion-de-les-luthiers\/\",\"name\":\"Marketing: una lecci\u00f3n de Les Luthiers - 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Hay m\u00e1s marcas\u2026","rel":"","context":"En \u00abBlogs\u00bb","block_context":{"text":"Blogs","link":"https:\/\/www.churbayportillo.com\/blog\/category\/blogs\/"},"img":{"alt_text":"digital","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/06\/digital.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":20843,"url":"https:\/\/www.churbayportillo.com\/blog\/2013\/03\/04\/por-que-necesitas-todo-un-equipo-para-crear-la-web-de-tu-pequena-empresa\/","url_meta":{"origin":6986,"position":3},"title":"\u00bfPor qu\u00e9 necesitas todo un equipo para crear la web de tu peque\u00f1a empresa?","author":"Jorge Churba","date":"4 marzo 2013","format":false,"excerpt":"Aunque llevo muchos a\u00f1os trabajando en Internet, s\u00e9 perfectamente que mis conocimientos abarcan solo algunos de los aspectos que permiten llegar al \u00e9xito. 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