{"id":7219,"date":"2009-11-19T13:59:18","date_gmt":"2009-11-19T11:59:18","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=7219"},"modified":"2022-06-02T10:52:52","modified_gmt":"2022-06-02T08:52:52","slug":"la-especializacion-clave-del-exito-del-comercio-electronico","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2009\/11\/19\/la-especializacion-clave-del-exito-del-comercio-electronico\/","title":{"rendered":"La especializaci\u00f3n clave del \u00e9xito del comercio electr\u00f3nico"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-89\" title=\"carrito de la compra\" src=\"https:\/\/screto.s3.amazonaws.com\/uploads\/2006\/07\/carrito.gif\" alt=\"carrito de la compra\" width=\"94\" height=\"86\" \/>Una cuesti\u00f3n clave para el <a title=\"Los clientes esperan en Internet\" href=\"https:\/\/www.churbayportillo.com\/blog\/2009\/10\/08\/los-clientes-esperan-en-internet\/\">comercio electr\u00f3nico<\/a> es la competencia con el comercio tradicional local. \u00bfC\u00f3mo el comercio electr\u00f3nico minorista puede vencer a su competencia en el mundo real?<\/p>\n<p>Aunque el comercio tradicional supera ampliamente en volumen de ventas al comercio electr\u00f3nico, la competencia entre uno y otro ha sido poco estudiada.<!--more--><\/p>\n<p>Seg\u00fan un estudio publicado en Management Science la clave del \u00e9xito del comercio electr\u00f3nico es ofrecer productos dedicados a un nicho de mercado concreto y evitar los de consumo masivo.<\/p>\n<p>Dicen los autores del estudio:<\/p>\n<blockquote><p>Nuestros an\u00e1lisis muestran que los minoristas de Internet se enfrentan a una significativa competencia del comercio tradicional cuando venden productos de consumo masivo, pero son virtualmente inmunes a la competencia cuando venden productos especializados.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Una cuesti\u00f3n clave para el comercio electr\u00f3nico es la competencia con el comercio tradicional local. \u00bfC\u00f3mo el comercio electr\u00f3nico minorista puede vencer a su competencia en el mundo real? Aunque el comercio tradicional supera ampliamente &#8230; <a title=\"La especializaci\u00f3n clave del \u00e9xito del comercio electr\u00f3nico\" class=\"read-more\" href=\"https:\/\/www.churbayportillo.com\/blog\/2009\/11\/19\/la-especializacion-clave-del-exito-del-comercio-electronico\/\" aria-label=\"Leer m\u00e1s sobre La especializaci\u00f3n clave del \u00e9xito del comercio electr\u00f3nico\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9,10,11],"tags":[458,843,47,457,128],"class_list":["post-7219","post","type-post","status-publish","format-standard","hentry","category-comercio-electronico","category-emprendedores","category-pymes","tag-exito","tag-competencia","tag-internet","tag-productos","tag-ventas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La especializaci\u00f3n clave del \u00e9xito del comercio electr\u00f3nico - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2009\/11\/19\/la-especializacion-clave-del-exito-del-comercio-electronico\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La especializaci\u00f3n clave del \u00e9xito del comercio electr\u00f3nico - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"Una cuesti\u00f3n clave para el comercio electr\u00f3nico es la competencia con el comercio tradicional local. \u00bfC\u00f3mo el comercio electr\u00f3nico minorista puede vencer a su competencia en el mundo real? Aunque el comercio tradicional supera ampliamente ... 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Parece contradictorio, invertir en la creaci\u00f3n y mantenimiento de una tienda on line y decir que la venta exclusivamente on line al comprador\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"Carrito de la compra","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2008\/12\/carrito.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":5025,"url":"https:\/\/www.churbayportillo.com\/blog\/2009\/06\/12\/las-empresas-de-la-competencia-pueden-darte-las-claves-del-exito-de-tu-negocio\/","url_meta":{"origin":7219,"position":1},"title":"Las empresas de la competencia pueden darte las claves del \u00e9xito de tu negocio","author":"Jorge Churba","date":"12 junio 2009","format":false,"excerpt":"Hace a\u00f1os, cuando en Espa\u00f1a comenzaban los negocios en Internet, conocimos a un emprendedor que hab\u00eda creado una web muy interesante, que aparentemente ten\u00eda un enorme potencial y pod\u00eda ofrecer importantes ingresos en poco tiempo. 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A pesar de invertir dinero y trabajar mucho, las cosas\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/06\/analisis.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":18713,"url":"https:\/\/www.churbayportillo.com\/blog\/2012\/08\/16\/los-boletines-siguen-siendo-fundamentales-para-el-exito-en-el-comercio-electronico\/","url_meta":{"origin":7219,"position":2},"title":"Los boletines siguen siendo fundamentales para el \u00e9xito en el comercio electr\u00f3nico","author":"Jorge Churba","date":"16 agosto 2012","format":false,"excerpt":"El boom de las redes sociales no ha restado importancia a los boletines como herramienta clave para conseguir ventas en el comercio electr\u00f3nico. Todo lo contrario, su eficacia ha aumentado. Seg\u00fan un estudio sobre el comercio electr\u00f3nico en el segundo trimestre de 2012, realizado por monetate, la tasa de conversi\u00f3n\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"Correo electr\u00f3nico","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2012\/08\/correo-electronico.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":11497,"url":"https:\/\/www.churbayportillo.com\/blog\/2010\/11\/04\/comercio-electronico-ofertas-y-boletines-claves-del-exito\/","url_meta":{"origin":7219,"position":3},"title":"Comercio electr\u00f3nico: ofertas y boletines claves del \u00e9xito","author":"Jorge Churba","date":"4 noviembre 2010","format":false,"excerpt":"Hoy en d\u00eda, no se puede abrir una tienda y esperar simplemente que llegue la gente a comprar. No funciona ni en la calle ni en Internet. Y aunque el comercio electr\u00f3nico no para de crecer, para beneficiarse de este \u00e9xito hay que hacer un gran esfuerzo. Las tiendas on\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"\u00e9xito","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2010\/11\/exito.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":24334,"url":"https:\/\/www.churbayportillo.com\/blog\/2014\/10\/14\/cinco-claves-para-el-exito-de-tu-tienda-online\/","url_meta":{"origin":7219,"position":4},"title":"Cinco claves para el \u00e9xito de tu tienda online","author":"Jorge Churba","date":"14 octubre 2014","format":false,"excerpt":"\u00bfTe has decidido ya a crear tu tienda online? Gran idea porque el comercio electr\u00f3nico est\u00e1 destinado a crecer, pero antes de lanzarte ten en cuenta estas cinco claves para el \u00e9xito: Conocimientos: si no conoces el negocio ni sabes de Internet ser\u00e1 dif\u00edcil que consigas el \u00e9xito. Pero si\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"Cinco","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2014\/10\/cinco.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2014\/10\/cinco.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2014\/10\/cinco.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2014\/10\/cinco.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":15195,"url":"https:\/\/www.churbayportillo.com\/blog\/2011\/10\/26\/happy-hour-en-el-comercio-electronico\/","url_meta":{"origin":7219,"position":5},"title":"Happy hour en el comercio electr\u00f3nico","author":"Jorge Churba","date":"26 octubre 2011","format":false,"excerpt":"La happy hour u hora feliz es una acci\u00f3n de marketing com\u00fan en bares, pubs y discotecas de muchos pa\u00edses y consiste en ofrecer bebidas m\u00e1s baratas durante un cierto per\u00edodo de tiempo. Una forma promocional que ahora se est\u00e1 trasladando al comercio electr\u00f3nico. 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