{"id":7219,"date":"2009-11-19T13:59:18","date_gmt":"2009-11-19T11:59:18","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=7219"},"modified":"2022-06-02T10:52:52","modified_gmt":"2022-06-02T08:52:52","slug":"la-especializacion-clave-del-exito-del-comercio-electronico","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2009\/11\/19\/la-especializacion-clave-del-exito-del-comercio-electronico\/","title":{"rendered":"La especializaci\u00f3n clave del \u00e9xito del comercio electr\u00f3nico"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-89\" title=\"carrito de la compra\" src=\"https:\/\/screto.s3.amazonaws.com\/uploads\/2006\/07\/carrito.gif\" alt=\"carrito de la compra\" width=\"94\" height=\"86\" \/>Una cuesti\u00f3n clave para el <a title=\"Los clientes esperan en Internet\" href=\"https:\/\/www.churbayportillo.com\/blog\/2009\/10\/08\/los-clientes-esperan-en-internet\/\">comercio electr\u00f3nico<\/a> es la competencia con el comercio tradicional local. \u00bfC\u00f3mo el comercio electr\u00f3nico minorista puede vencer a su competencia en el mundo real?<\/p>\n<p>Aunque el comercio tradicional supera ampliamente en volumen de ventas al comercio electr\u00f3nico, la competencia entre uno y otro ha sido poco estudiada.<!--more--><\/p>\n<p>Seg\u00fan un estudio publicado en Management Science la clave del \u00e9xito del comercio electr\u00f3nico es ofrecer productos dedicados a un nicho de mercado concreto y evitar los de consumo masivo.<\/p>\n<p>Dicen los autores del estudio:<\/p>\n<blockquote><p>Nuestros an\u00e1lisis muestran que los minoristas de Internet se enfrentan a una significativa competencia del comercio tradicional cuando venden productos de consumo masivo, pero son virtualmente inmunes a la competencia cuando venden productos especializados.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Una cuesti\u00f3n clave para el comercio electr\u00f3nico es la competencia con el comercio tradicional local. \u00bfC\u00f3mo el comercio electr\u00f3nico minorista puede vencer a su competencia en el mundo real? Aunque el comercio tradicional supera ampliamente &#8230; <a title=\"La especializaci\u00f3n clave del \u00e9xito del comercio electr\u00f3nico\" class=\"read-more\" href=\"https:\/\/www.churbayportillo.com\/blog\/2009\/11\/19\/la-especializacion-clave-del-exito-del-comercio-electronico\/\" aria-label=\"Leer m\u00e1s sobre La especializaci\u00f3n clave del \u00e9xito del comercio electr\u00f3nico\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9,10,11],"tags":[458,843,47,457,128],"class_list":["post-7219","post","type-post","status-publish","format-standard","hentry","category-comercio-electronico","category-emprendedores","category-pymes","tag-exito","tag-competencia","tag-internet","tag-productos","tag-ventas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La especializaci\u00f3n clave del \u00e9xito del comercio electr\u00f3nico - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2009\/11\/19\/la-especializacion-clave-del-exito-del-comercio-electronico\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La especializaci\u00f3n clave del \u00e9xito del comercio electr\u00f3nico - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"Una cuesti\u00f3n clave para el comercio electr\u00f3nico es la competencia con el comercio tradicional local. \u00bfC\u00f3mo el comercio electr\u00f3nico minorista puede vencer a su competencia en el mundo real? Aunque el comercio tradicional supera ampliamente ... Leer m\u00e1s\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.churbayportillo.com\/blog\/2009\/11\/19\/la-especializacion-clave-del-exito-del-comercio-electronico\/\" \/>\n<meta property=\"og:site_name\" content=\"El Secreto de las Pymes que crecen\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/churbayportillo\" \/>\n<meta property=\"article:published_time\" content=\"2009-11-19T11:59:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-02T08:52:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/screto.s3.amazonaws.com\/uploads\/2006\/07\/carrito.gif\" \/>\n<meta name=\"author\" content=\"Jorge Churba\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@elsecreto\" \/>\n<meta name=\"twitter:site\" content=\"@elsecreto\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jorge Churba\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2009\/11\/19\/la-especializacion-clave-del-exito-del-comercio-electronico\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2009\/11\/19\/la-especializacion-clave-del-exito-del-comercio-electronico\/\"},\"author\":{\"name\":\"Jorge Churba\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/person\/327f5e9fbcbeeb46bb1a6a1b69a3136b\"},\"headline\":\"La especializaci\u00f3n clave del \u00e9xito del comercio electr\u00f3nico\",\"datePublished\":\"2009-11-19T11:59:18+00:00\",\"dateModified\":\"2022-06-02T08:52:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2009\/11\/19\/la-especializacion-clave-del-exito-del-comercio-electronico\/\"},\"wordCount\":139,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2009\/11\/19\/la-especializacion-clave-del-exito-del-comercio-electronico\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/screto.s3.amazonaws.com\/uploads\/2006\/07\/carrito.gif\",\"keywords\":[\"\u00e9xito\",\"competencia\",\"Internet\",\"productos\",\"ventas\"],\"articleSection\":[\"Comercio electr\u00f3nico\",\"Emprendedores\",\"Pymes\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.churbayportillo.com\/blog\/2009\/11\/19\/la-especializacion-clave-del-exito-del-comercio-electronico\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2009\/11\/19\/la-especializacion-clave-del-exito-del-comercio-electronico\/\",\"url\":\"https:\/\/www.churbayportillo.com\/blog\/2009\/11\/19\/la-especializacion-clave-del-exito-del-comercio-electronico\/\",\"name\":\"La especializaci\u00f3n clave del \u00e9xito del comercio electr\u00f3nico - 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Parece contradictorio, invertir en la creaci\u00f3n y mantenimiento de una tienda on line y decir que la venta exclusivamente on line al comprador\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"Carrito de la compra","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2008\/12\/carrito.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":18713,"url":"https:\/\/www.churbayportillo.com\/blog\/2012\/08\/16\/los-boletines-siguen-siendo-fundamentales-para-el-exito-en-el-comercio-electronico\/","url_meta":{"origin":7219,"position":1},"title":"Los boletines siguen siendo fundamentales para el \u00e9xito en el comercio electr\u00f3nico","author":"Jorge Churba","date":"16 agosto 2012","format":false,"excerpt":"El boom de las redes sociales no ha restado importancia a los boletines como herramienta clave para conseguir ventas en el comercio electr\u00f3nico. Todo lo contrario, su eficacia ha aumentado. Seg\u00fan un estudio sobre el comercio electr\u00f3nico en el segundo trimestre de 2012, realizado por monetate, la tasa de conversi\u00f3n\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"Correo electr\u00f3nico","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2012\/08\/correo-electronico.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":11497,"url":"https:\/\/www.churbayportillo.com\/blog\/2010\/11\/04\/comercio-electronico-ofertas-y-boletines-claves-del-exito\/","url_meta":{"origin":7219,"position":2},"title":"Comercio electr\u00f3nico: ofertas y boletines claves del \u00e9xito","author":"Jorge Churba","date":"4 noviembre 2010","format":false,"excerpt":"Hoy en d\u00eda, no se puede abrir una tienda y esperar simplemente que llegue la gente a comprar. No funciona ni en la calle ni en Internet. Y aunque el comercio electr\u00f3nico no para de crecer, para beneficiarse de este \u00e9xito hay que hacer un gran esfuerzo. Las tiendas on\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"\u00e9xito","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2010\/11\/exito.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":5025,"url":"https:\/\/www.churbayportillo.com\/blog\/2009\/06\/12\/las-empresas-de-la-competencia-pueden-darte-las-claves-del-exito-de-tu-negocio\/","url_meta":{"origin":7219,"position":3},"title":"Las empresas de la competencia pueden darte las claves del \u00e9xito de tu negocio","author":"Jorge Churba","date":"12 junio 2009","format":false,"excerpt":"Hace a\u00f1os, cuando en Espa\u00f1a comenzaban los negocios en Internet, conocimos a un emprendedor que hab\u00eda creado una web muy interesante, que aparentemente ten\u00eda un enorme potencial y pod\u00eda ofrecer importantes ingresos en poco tiempo. Sin embargo, no fue as\u00ed. A pesar de invertir dinero y trabajar mucho, las cosas\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/06\/analisis.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":12779,"url":"https:\/\/www.churbayportillo.com\/blog\/2011\/03\/01\/el-comercio-electronico-europeo-crecera-un-13-en-2011\/","url_meta":{"origin":7219,"position":4},"title":"El comercio electr\u00f3nico europeo crecer\u00e1 un 13% en 2011","author":"Jorge Churba","date":"1 marzo 2011","format":false,"excerpt":"Forrester Research pronostica que el comercio electr\u00f3nico crecer\u00e1 un 13% en Europa en 2011, despu\u00e9s de haber crecido un 18% en 2010. Seg\u00fan esta empresa las ventas online en Europa ascendieron a 81 mil millones de euros en 2010 y llegar\u00e1n este a\u00f1o a los 92 mil millones. En Gran\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"\u00e9xito","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2011\/03\/exito.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":12497,"url":"https:\/\/www.churbayportillo.com\/blog\/2011\/02\/01\/el-comercio-electronico-una-alternativa-de-futuro-para-el-pequeno-comercio\/","url_meta":{"origin":7219,"position":5},"title":"El comercio electr\u00f3nico, una alternativa de futuro para el peque\u00f1o comercio","author":"Jorge Churba","date":"1 febrero 2011","format":false,"excerpt":"Todo parece indicar que el peque\u00f1o comercio en Espa\u00f1a est\u00e1 al borde de la extinci\u00f3n. Las ventas no dejan de caer, los alquileres siguen por las nubes y cada d\u00eda se cierran m\u00e1s locales. Mientras tanto, el comercio electr\u00f3nico no para de crecer, pero pocos comerciantes de toda la vida\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"Caja registradora","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2011\/01\/Caja-registradora.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts\/7219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/comments?post=7219"}],"version-history":[{"count":0,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts\/7219\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/media?parent=7219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/categories?post=7219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/tags?post=7219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}