{"id":7357,"date":"2009-11-30T17:44:38","date_gmt":"2009-11-30T16:44:38","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=7357"},"modified":"2013-12-12T23:20:17","modified_gmt":"2013-12-12T22:20:17","slug":"ganas-o-pierdes-clientes-en-internet","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2009\/11\/30\/ganas-o-pierdes-clientes-en-internet\/","title":{"rendered":"\u00bfGanas o pierdes clientes en Internet?"},"content":{"rendered":"

\"blog\"Internet te puede dar o quitar clientes, por eso es tan importante saber qu\u00e9 se dice sobre tu empresa en la red.<\/p>\n

Las empresas est\u00e1n en Internet para construir su marca, para ganar notoriedad, para obtener nuevos clientes, para vender.<\/p>\n

Pero tambi\u00e9n est\u00e1n presentes a trav\u00e9s de las opiniones de otras personas, y esas opiniones pueden ser positivas o negativas.<\/p>\n

Si son positivas, estupendo.<\/p>\n

Pero, \u00bfqu\u00e9 pasa cuando aparecen opiniones negativas sobre una empresa o sus productos en Internet?<\/p>\n

Un desastre.<\/p>\n

Por cada opini\u00f3n negativa en blogs, redes sociales<\/a> o Youtube, una empresa puede perder hasta 30 clientes.*<\/p>\n

Por eso es tan importante estar al corriente sobre lo que se dice sobre tu empresa en Internet.<\/p>\n

Para conocer las opiniones favorables y desfavorables y poder reaccionar cuanto antes mejor.<\/p>\n

Porque la reputaci\u00f3n de tu empresa en Internet es una pieza clave de tu negocio.<\/strong><\/p>\n

*Datos de un estudio realizado en Gran Breta\u00f1a por Convergys Corp. que conocimos gracias a Gaby Castellanos<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Internet te puede dar o quitar clientes, por eso es tan importante saber qu\u00e9 se dice sobre tu empresa en la red. Las empresas est\u00e1n en Internet para construir su marca, para ganar notoriedad, para … Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[6,2,10],"tags":[908,704,220,47,122,933,390,880],"class_list":["post-7357","post","type-post","status-publish","format-standard","hentry","category-blogs","category-branding","category-emprendedores","tag-clientes","tag-empresas","tag-facebook","tag-internet","tag-marca","tag-negocios","tag-redes-sociales","tag-youtube"],"yoast_head":"\n\u00bfGanas o pierdes clientes en Internet? - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2009\/11\/30\/ganas-o-pierdes-clientes-en-internet\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfGanas o pierdes clientes en Internet? - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"Internet te puede dar o quitar clientes, por eso es tan importante saber qu\u00e9 se dice sobre tu empresa en la red. Las empresas est\u00e1n en Internet para construir su marca, para ganar notoriedad, para ... Leer m\u00e1s\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.churbayportillo.com\/blog\/2009\/11\/30\/ganas-o-pierdes-clientes-en-internet\/\" \/>\n<meta property=\"og:site_name\" content=\"El Secreto de las Pymes que crecen\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/churbayportillo\" \/>\n<meta property=\"article:published_time\" content=\"2009-11-30T16:44:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2013-12-12T22:20:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/11\/blog.jpg\" \/>\n<meta name=\"author\" content=\"Jorge Churba\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@elsecreto\" \/>\n<meta name=\"twitter:site\" content=\"@elsecreto\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jorge Churba\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2009\/11\/30\/ganas-o-pierdes-clientes-en-internet\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2009\/11\/30\/ganas-o-pierdes-clientes-en-internet\/\"},\"author\":{\"name\":\"Jorge Churba\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/person\/327f5e9fbcbeeb46bb1a6a1b69a3136b\"},\"headline\":\"\u00bfGanas o pierdes clientes en Internet?\",\"datePublished\":\"2009-11-30T16:44:38+00:00\",\"dateModified\":\"2013-12-12T22:20:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2009\/11\/30\/ganas-o-pierdes-clientes-en-internet\/\"},\"wordCount\":173,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2009\/11\/30\/ganas-o-pierdes-clientes-en-internet\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/11\/blog.jpg\",\"keywords\":[\"clientes\",\"Empresas\",\"facebook\",\"Internet\",\"marca\",\"Negocios\",\"redes sociales\",\"youtube\"],\"articleSection\":[\"Blogs\",\"Branding\",\"Emprendedores\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.churbayportillo.com\/blog\/2009\/11\/30\/ganas-o-pierdes-clientes-en-internet\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2009\/11\/30\/ganas-o-pierdes-clientes-en-internet\/\",\"url\":\"https:\/\/www.churbayportillo.com\/blog\/2009\/11\/30\/ganas-o-pierdes-clientes-en-internet\/\",\"name\":\"\u00bfGanas o pierdes clientes en Internet? - El Secreto de las Pymes que crecen\",\"isPartOf\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2009\/11\/30\/ganas-o-pierdes-clientes-en-internet\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2009\/11\/30\/ganas-o-pierdes-clientes-en-internet\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/11\/blog.jpg\",\"datePublished\":\"2009-11-30T16:44:38+00:00\",\"dateModified\":\"2013-12-12T22:20:17+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2009\/11\/30\/ganas-o-pierdes-clientes-en-internet\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.churbayportillo.com\/blog\/2009\/11\/30\/ganas-o-pierdes-clientes-en-internet\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2009\/11\/30\/ganas-o-pierdes-clientes-en-internet\/#primaryimage\",\"url\":\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/11\/blog.jpg\",\"contentUrl\":\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/11\/blog.jpg\",\"width\":\"250\",\"height\":\"156\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2009\/11\/30\/ganas-o-pierdes-clientes-en-internet\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.churbayportillo.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfGanas o pierdes clientes en Internet?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#website\",\"url\":\"https:\/\/www.churbayportillo.com\/blog\/\",\"name\":\"El Secreto de las Pymes que crecen\",\"description\":\"Informaci\u00f3n y consejos para vender m\u00e1s\",\"publisher\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.churbayportillo.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#organization\",\"name\":\"El Secreto de las Pymes que crecen\",\"url\":\"https:\/\/www.churbayportillo.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2021\/12\/logo.png\",\"contentUrl\":\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2021\/12\/logo.png\",\"width\":599,\"height\":109,\"caption\":\"El Secreto de las Pymes que crecen\"},\"image\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/churbayportillo\",\"https:\/\/x.com\/elsecreto\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/person\/327f5e9fbcbeeb46bb1a6a1b69a3136b\",\"name\":\"Jorge Churba\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/c5f9205dc97a66e1143b707b76fe364da0a694698284e0bc4f5629e814e5ee66?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c5f9205dc97a66e1143b707b76fe364da0a694698284e0bc4f5629e814e5ee66?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c5f9205dc97a66e1143b707b76fe364da0a694698284e0bc4f5629e814e5ee66?s=96&d=mm&r=g\",\"caption\":\"Jorge Churba\"},\"description\":\"Me comunico, luego existo. Autor del Diccionario Pr\u00e1ctico de Internet para Emprendedores. Fundador de Churba & Portillo y trabajador en Internet. S\u00edgueme en Twitter\",\"sameAs\":[\"https:\/\/www.churbayportillo.com\/blog\"],\"url\":\"https:\/\/www.churbayportillo.com\/blog\/author\/jorge\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00bfGanas o pierdes clientes en Internet? - El Secreto de las Pymes que crecen","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.churbayportillo.com\/blog\/2009\/11\/30\/ganas-o-pierdes-clientes-en-internet\/","og_locale":"es_ES","og_type":"article","og_title":"\u00bfGanas o pierdes clientes en Internet? - El Secreto de las Pymes que crecen","og_description":"Internet te puede dar o quitar clientes, por eso es tan importante saber qu\u00e9 se dice sobre tu empresa en la red. Las empresas est\u00e1n en Internet para construir su marca, para ganar notoriedad, para ... Leer m\u00e1s","og_url":"https:\/\/www.churbayportillo.com\/blog\/2009\/11\/30\/ganas-o-pierdes-clientes-en-internet\/","og_site_name":"El Secreto de las Pymes que crecen","article_publisher":"https:\/\/www.facebook.com\/churbayportillo","article_published_time":"2009-11-30T16:44:38+00:00","article_modified_time":"2013-12-12T22:20:17+00:00","og_image":[{"url":"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/11\/blog.jpg","type":"","width":"","height":""}],"author":"Jorge Churba","twitter_card":"summary_large_image","twitter_creator":"@elsecreto","twitter_site":"@elsecreto","twitter_misc":{"Escrito por":"Jorge Churba","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.churbayportillo.com\/blog\/2009\/11\/30\/ganas-o-pierdes-clientes-en-internet\/#article","isPartOf":{"@id":"https:\/\/www.churbayportillo.com\/blog\/2009\/11\/30\/ganas-o-pierdes-clientes-en-internet\/"},"author":{"name":"Jorge Churba","@id":"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/person\/327f5e9fbcbeeb46bb1a6a1b69a3136b"},"headline":"\u00bfGanas o pierdes clientes en Internet?","datePublished":"2009-11-30T16:44:38+00:00","dateModified":"2013-12-12T22:20:17+00:00","mainEntityOfPage":{"@id":"https:\/\/www.churbayportillo.com\/blog\/2009\/11\/30\/ganas-o-pierdes-clientes-en-internet\/"},"wordCount":173,"commentCount":1,"publisher":{"@id":"https:\/\/www.churbayportillo.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.churbayportillo.com\/blog\/2009\/11\/30\/ganas-o-pierdes-clientes-en-internet\/#primaryimage"},"thumbnailUrl":"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/11\/blog.jpg","keywords":["clientes","Empresas","facebook","Internet","marca","Negocios","redes sociales","youtube"],"articleSection":["Blogs","Branding","Emprendedores"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.churbayportillo.com\/blog\/2009\/11\/30\/ganas-o-pierdes-clientes-en-internet\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.churbayportillo.com\/blog\/2009\/11\/30\/ganas-o-pierdes-clientes-en-internet\/","url":"https:\/\/www.churbayportillo.com\/blog\/2009\/11\/30\/ganas-o-pierdes-clientes-en-internet\/","name":"\u00bfGanas o pierdes clientes en Internet? - El Secreto de las Pymes que crecen","isPartOf":{"@id":"https:\/\/www.churbayportillo.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.churbayportillo.com\/blog\/2009\/11\/30\/ganas-o-pierdes-clientes-en-internet\/#primaryimage"},"image":{"@id":"https:\/\/www.churbayportillo.com\/blog\/2009\/11\/30\/ganas-o-pierdes-clientes-en-internet\/#primaryimage"},"thumbnailUrl":"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/11\/blog.jpg","datePublished":"2009-11-30T16:44:38+00:00","dateModified":"2013-12-12T22:20:17+00:00","breadcrumb":{"@id":"https:\/\/www.churbayportillo.com\/blog\/2009\/11\/30\/ganas-o-pierdes-clientes-en-internet\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.churbayportillo.com\/blog\/2009\/11\/30\/ganas-o-pierdes-clientes-en-internet\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.churbayportillo.com\/blog\/2009\/11\/30\/ganas-o-pierdes-clientes-en-internet\/#primaryimage","url":"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/11\/blog.jpg","contentUrl":"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/11\/blog.jpg","width":"250","height":"156"},{"@type":"BreadcrumbList","@id":"https:\/\/www.churbayportillo.com\/blog\/2009\/11\/30\/ganas-o-pierdes-clientes-en-internet\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.churbayportillo.com\/blog\/"},{"@type":"ListItem","position":2,"name":"\u00bfGanas o pierdes clientes en Internet?"}]},{"@type":"WebSite","@id":"https:\/\/www.churbayportillo.com\/blog\/#website","url":"https:\/\/www.churbayportillo.com\/blog\/","name":"El Secreto de las Pymes que crecen","description":"Informaci\u00f3n y consejos para vender m\u00e1s","publisher":{"@id":"https:\/\/www.churbayportillo.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.churbayportillo.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.churbayportillo.com\/blog\/#organization","name":"El Secreto de las Pymes que crecen","url":"https:\/\/www.churbayportillo.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2021\/12\/logo.png","contentUrl":"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2021\/12\/logo.png","width":599,"height":109,"caption":"El Secreto de las Pymes que crecen"},"image":{"@id":"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/churbayportillo","https:\/\/x.com\/elsecreto"]},{"@type":"Person","@id":"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/person\/327f5e9fbcbeeb46bb1a6a1b69a3136b","name":"Jorge Churba","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/c5f9205dc97a66e1143b707b76fe364da0a694698284e0bc4f5629e814e5ee66?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c5f9205dc97a66e1143b707b76fe364da0a694698284e0bc4f5629e814e5ee66?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c5f9205dc97a66e1143b707b76fe364da0a694698284e0bc4f5629e814e5ee66?s=96&d=mm&r=g","caption":"Jorge Churba"},"description":"Me comunico, luego existo. Autor del Diccionario Pr\u00e1ctico de Internet para Emprendedores. Fundador de Churba & Portillo y trabajador en Internet. S\u00edgueme en Twitter","sameAs":["https:\/\/www.churbayportillo.com\/blog"],"url":"https:\/\/www.churbayportillo.com\/blog\/author\/jorge\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":10702,"url":"https:\/\/www.churbayportillo.com\/blog\/2010\/08\/27\/el-poder-de-los-clientes\/","url_meta":{"origin":7357,"position":0},"title":"El poder de los clientes","author":"Jorge Churba","date":"27 agosto 2010","format":false,"excerpt":"Internet y las redes sociales est\u00e1n cambiando la relaci\u00f3n entre empresas y clientes y quienes no lo comprendan se pueden encontrar con serios problemas. Esta historia lo demuestra. Un se\u00f1or compra unos vaqueros en El Corte Ingl\u00e9s. Es un cliente habitual que tiene ya varios pantalones iguales porque le gustan\u2026","rel":"","context":"En \u00abBranding\u00bb","block_context":{"text":"Branding","link":"https:\/\/www.churbayportillo.com\/blog\/category\/branding\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2010\/08\/Twit-elcorteingles.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":8604,"url":"https:\/\/www.churbayportillo.com\/blog\/2010\/03\/22\/como-internet-cambio-a-nuestra-empresa\/","url_meta":{"origin":7357,"position":1},"title":"C\u00f3mo Internet cambi\u00f3 a nuestra empresa","author":"Jorge Churba","date":"22 marzo 2010","format":false,"excerpt":"A menudo decimos que Internet ha cambiado nuestras vidas, nuestra forma de trabajar y de comunicarnos. Hay quien duda de estas afirmaciones, por eso hemos decidido ser m\u00e1s concretos y contaros c\u00f3mo Internet cambi\u00f3 a nuestra empresa. En 2001, Angeles Portillo y yo, Jorge Churba, fundamos Churba & Portillo. Ambos\u2026","rel":"","context":"En \u00abBlogs\u00bb","block_context":{"text":"Blogs","link":"https:\/\/www.churbayportillo.com\/blog\/category\/blogs\/"},"img":{"alt_text":"De la impresi\u00f3n en papel a internet","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2010\/03\/trabajos-de-impresion.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":2104,"url":"https:\/\/www.churbayportillo.com\/blog\/2009\/01\/07\/los-blogs-aconsejan-en-el-punto-de-venta\/","url_meta":{"origin":7357,"position":2},"title":"Los blogs aconsejan en el punto de venta","author":"Jorge Churba","date":"7 enero 2009","format":false,"excerpt":"Cient\u00edficos de Toshiba han desarrollado un sistema que ofrece asesoramiento sobre los productos en la propia tienda, basado en el c\u00f3digo de barras y en las opiniones de los blogs. Decidir en la misma tienda qu\u00e9 camara, tel\u00e9fono o gadget comprar con la sola ayuda del vendedor puede pasar a\u2026","rel":"","context":"En \u00abBlogs\u00bb","block_context":{"text":"Blogs","link":"https:\/\/www.churbayportillo.com\/blog\/category\/blogs\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/01\/japon.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":9729,"url":"https:\/\/www.churbayportillo.com\/blog\/2010\/06\/21\/como-proteger-la-reputacion-de-marca-en-internet\/","url_meta":{"origin":7357,"position":3},"title":"\u00bfC\u00f3mo proteger la reputaci\u00f3n de marca en Internet?","author":"Angeles Portillo","date":"21 junio 2010","format":false,"excerpt":"La reputaci\u00f3n en Internet es cada vez m\u00e1s importante para todos: marcas, empresas, directivos, empleados y aut\u00f3nomos. Porque a medida que todos somos cada vez m\u00e1s digitales, la reputaci\u00f3n de la marca en Internet se convierte en la reputaci\u00f3n de la marca en el mundo real. Se estima que m\u00e1s\u2026","rel":"","context":"En \u00abBranding\u00bb","block_context":{"text":"Branding","link":"https:\/\/www.churbayportillo.com\/blog\/category\/branding\/"},"img":{"alt_text":"Proteger marca","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2010\/06\/proteger-marca.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":6666,"url":"https:\/\/www.churbayportillo.com\/blog\/2009\/10\/13\/las-alertas-de-google-en-la-empresa\/","url_meta":{"origin":7357,"position":4},"title":"Las alertas de Google en la empresa","author":"Jorge Churba","date":"13 octubre 2009","format":false,"excerpt":"Las alertas de Google son herramientas estupendas y gratuitas para mantenernos informados sobre lo que se publica en Internet sobre nuestra empresa, sobre nuestra competencia y sobre nuestro sector. Si todav\u00eda no conoces las alertas de Google, te recomiendo C\u00f3mo usar las alertas de Google, para aprender f\u00e1cil y r\u00e1pidamente\u2026","rel":"","context":"En \u00abBranding\u00bb","block_context":{"text":"Branding","link":"https:\/\/www.churbayportillo.com\/blog\/category\/branding\/"},"img":{"alt_text":"Google alertas","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/10\/Google-alertas.gif?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":17195,"url":"https:\/\/www.churbayportillo.com\/blog\/2012\/04\/19\/5-consejos-para-superar-los-continuos-cambios-en-el-posicionamiento-web\/","url_meta":{"origin":7357,"position":5},"title":"5 consejos para superar los continuos cambios en el posicionamiento web","author":"Jorge Churba","date":"19 abril 2012","format":false,"excerpt":"En estos d\u00edas se han producido nuevos cambios en Google que han afectado a los resultados de las b\u00fasquedas. Por eso, muchas empresas han sufrido importantes cambios en su posicionamiento web, que las han apartado de la primera p\u00e1gina de los resultados de b\u00fasqueda, por lo que han perdido muchas\u2026","rel":"","context":"En \u00abBlogs\u00bb","block_context":{"text":"Blogs","link":"https:\/\/www.churbayportillo.com\/blog\/category\/blogs\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts\/7357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/comments?post=7357"}],"version-history":[{"count":0,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts\/7357\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/media?parent=7357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/categories?post=7357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/tags?post=7357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}