{"id":9496,"date":"2010-06-04T13:02:07","date_gmt":"2010-06-04T11:02:07","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=9496"},"modified":"2022-07-28T13:07:21","modified_gmt":"2022-07-28T11:07:21","slug":"crm-y-redes-sociales","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2010\/06\/04\/crm-y-redes-sociales\/","title":{"rendered":"CRM y redes sociales"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9506\" title=\"redes sociales\" src=\"https:\/\/screto.s3.amazonaws.com\/uploads\/2010\/06\/redes-sociales.jpg\" alt=\"\" width=\"450\" height=\"206\" srcset=\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2010\/06\/redes-sociales.jpg 450w, https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2010\/06\/redes-sociales-300x137.jpg 300w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/p>\n<p>La tecnolog\u00eda est\u00e1 cambiando la forma en que nos relacionamos. <a title=\"CRM, \u00bfqu\u00e9 es eso?\" href=\"https:\/\/www.churbayportillo.com\/blog\/2009\/04\/23\/crm-%C2%BFque-es-eso\/\">CRM<\/a> y <a title=\"La revoluci\u00f3n de las redes sociales\" href=\"https:\/\/www.churbayportillo.com\/blog\/2010\/05\/05\/la-revolucion-de-las-redes-sociales\/\">redes sociales<\/a> son buen ejemplo de ello. Por eso, la integraci\u00f3n entre ambos parece lo m\u00e1s natural: se llama <strong>CRM Social<\/strong> y ya est\u00e1 aqu\u00ed.<!--more--><\/p>\n<p>Recientemente Sugar, una de los principales actores del sector, present\u00f3 en Madrid una nueva generaci\u00f3n de su producto que, adem\u00e1s de las funcionalidades habituales, permite aprovechar el potencial de las redes sociales.<\/p>\n<p>Sugar es pionero en esta iniciativa, pero seguramente le seguir\u00e1n otros productos que nos permitir\u00e1n integrar las relaciones con los clientes con las redes sociales.<\/p>\n<p><strong>Las empresas que aprovechen las oportunidades que la integraci\u00f3n entre CRM y redes sociales ofrezcan obtendr\u00e1n una importante ventaja competitiva, que puede ser vital en estos tiempos de crisis.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La tecnolog\u00eda est\u00e1 cambiando la forma en que nos relacionamos. CRM y redes sociales son buen ejemplo de ello. Por eso, la integraci\u00f3n entre ambos parece lo m\u00e1s natural: se llama CRM Social y ya &#8230; <a title=\"CRM y redes sociales\" class=\"read-more\" href=\"https:\/\/www.churbayportillo.com\/blog\/2010\/06\/04\/crm-y-redes-sociales\/\" aria-label=\"Leer m\u00e1s sobre CRM y redes sociales\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2,9,10,1,11],"tags":[908,694,769,704,390,840],"class_list":["post-9496","post","type-post","status-publish","format-standard","hentry","category-branding","category-comercio-electronico","category-emprendedores","category-general","category-pymes","tag-clientes","tag-crisis","tag-crm","tag-empresas","tag-redes-sociales","tag-tecnologia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CRM y redes sociales - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2010\/06\/04\/crm-y-redes-sociales\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CRM y redes sociales - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"La tecnolog\u00eda est\u00e1 cambiando la forma en que nos relacionamos. 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